Thursday, March 21, 2013

Another Plastic Design, Samsung?

Samsung Galaxy S4 praised once criticized. He hailed from the specs and features, but has been criticized because the plastic material that surrounds the Galaxy S4.

Samsung seems less eager to compete in terms of design, look at Apple and HTC have been using aluminum material flagship phones each, the iPhone 5 and HTC One.

Samsung Design America's head, Dennis Miloseski said, that does not mean Samsung override the design of a product. According to him, the design process is not started from the outside of course material.

"It's not that we quickly decided, Okay, we'll make a phone with a metal material. Begins the design process of the story. S4 Galaxy for the class that will be marketed around the world, we begin the design of a variety of tastes," explains Miloseski.

The side will be perceived user experience is also included in the design calculations. "We're making the device thinner and lighter, with a beautiful screen. With Samsung, it's better to build a meaningful relationship with technology," said Miloseski, speaking at a conference held Expand Engadget.

Samsung also focus on the specific hardware and software that makes the Galaxy S4 richer. Samsung is touting the eye tracker feature to scroll the screen, record video with front and rear cameras, and so on.

"We were thinking about how to bring life into your device. Creating devices become more intelligent, reasonable and let them design will increase from time to time," said Miloseski.

In terms of marketing, Samsung strike a psychological prospective users. The language used for the Samsung Galaxy S4 is: "a life," a device that supposedly can study the behavior of users thanks to features that exist in it.

On the Galaxy S and Galaxy S Generation 2, Samsung was applying physical design rounded corners, which then become a source of legal patent war with Apple, which allegedly resembles the iPhone.

Since the launch of Galaxy S III, Samsung try to bring a new paradigm in design and offers a new aesthetic. But by naked eye, the South Korean company is showing a similar design between the Galaxy S III, S4, and the Galaxy Note 2.

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...